BO-SMART Jobs - Find Your Dream Career

Loading Jobs

Finding the best opportunities for you

Growth Marketing & Brand Manager

Are you a fit? Apply Now!

26 Jul 2026 by BO-SMART

Growth Marketing & Brand Manager

Facebook
LinkedIn
Copy link

Job Description

We are looking for a strategic, creative, and results-driven Growth Marketing & Brand Manager to lead marketing initiatives across a portfolio of growing businesses. This role is responsible for driving brand awareness, generating high-quality leads, strengthening market positioning, and ensuring consistent brand messaging across all companies.

You will develop and execute integrated marketing strategies, oversee digital campaigns, manage content creation, and work closely with business leaders to accelerate growth while maintaining strong and recognizable brands.

Responsibilities

Growth Marketing
Develop and execute growth marketing strategies aligned with each business's objectives.
Plan and manage multi-channel marketing campaigns to generate qualified leads.
Optimize marketing funnels to improve conversion rates and customer acquisition.
Monitor campaign performance and continuously improve ROI using data and insights.
Identify new growth opportunities, channels, and partnerships.
Brand Management
Develop and maintain consistent brand identity across all businesses.
Ensure all marketing materials align with brand guidelines and messaging.
Strengthen brand positioning and market presence.
Manage brand launches, campaigns, and promotional initiatives.
Digital Marketing
Oversee social media strategy and content calendars.
Manage website content and SEO initiatives.
Plan and execute email marketing campaigns and marketing automation.
Manage paid advertising campaigns (Google, LinkedIn, Meta, etc.).
Analyze digital performance metrics and optimize campaigns.
Content & Communications
Lead the creation of engaging marketing content including articles, videos, graphics, case studies, presentations, and promotional materials.
Develop compelling employer branding and recruitment marketing campaigns.
Coordinate PR opportunities, media releases, and external communications.
Maintain consistent messaging across all communication channels.
Design & Creative Direction
Brief and collaborate with designers, videographers, and external agencies.
Review creative assets to ensure quality and brand consistency.
Drive innovation in visual storytelling and digital engagement.
Analytics & Reporting
Track marketing KPIs and report on campaign performance.
Use analytics tools to evaluate traffic, engagement, lead generation, and conversion.
Provide recommendations based on marketing data and customer insights.
Collaboration
Partner with recruitment, sales, operations, and leadership teams to support business growth.
Assist with product launches, recruitment campaigns, events, and strategic initiatives.
Coordinate marketing activities across multiple brands simultaneously.

Required Skills

1. ESSENTIAL
Bachelor's Degree in Marketing, Communications, Business, or a related field.
5+ years' experience in marketing, branding, or growth marketing.
Experience managing multiple brands or business units.
Strong understanding of digital marketing, SEO, paid advertising, email marketing, and social media.
Experience using CRM and marketing automation platforms.
Excellent copywriting and communication skills.
Strong project management and organizational abilities.
Ability to interpret marketing analytics and make data-driven decisions.
2. PREFERRED EXPERIENCE
Experience working within a high-growth startup or scale-up environment.
Experience in B2B and professional services marketing.